📄️ Overview
The Data Trust Score (DTS) is a unified quality signal designed to evaluate the reliability of a participant across their entire lifecycle, not just at the moment they enter a study. Unlike traditional fraud or quality scoring systems in market research, which rely primarily on one-time device checks, DTS combines real-time device intelligence with longitudinal behavioral history to produce a more accurate and defensible assessment of participant trustworthiness.
📄️ Personas
Overview